North American publisher, therefore has an American focus on small to medium enterprises.

Bec. of the slant towards North American business practices, some articles aren’t directly relevant (e.g. Starting a non-profit p114), unless you’re thinking of starting a business in the U.S.

Still, it depends on what you’re looking for. Good for business ideas and even if I’m not interested in starting a business, I found this useful to expand my understanding of what makes US entrepreneurs tick. Entrepreneurship isn’t about starting a business strictly. It’s a philosophy.

Articles are easy to read. Good editorial work.

Some articles feature clever ways to do the same thing e.g. P.70 – freezing water to ice overnight when electricity rates are cheaper. Then use cooling fans to air into aircon ducts when rates are higher.

p.17 – on how to raise money without an IPO

p.71 – flexible screens

The Dec 2006 issue features “the 2007 hot list” – best business, markets, trends and ideas.

p. 80 – predicts the hot trends are organics.

p. 96 – beating sales burnouts.

p. 120 – features some people who’ve been laid off in their late 40s to 50s, and how they decided to take up franchise business (come to think of it, there seems to be lots of articles about starting franchises. I wonder if this magazine has this particular slant).

p. 128 – on smart ideas (but I didn’t take down what smart ideas were featured…)

p. 132. Tips on using ebay features to avoid online fraud.

The magazine also features websites that might interest small business owners.